“I have had the pleasure of working with Aarti on many priority campaigns here at Island Records and she has consistently delivered fantastic results. Aarti is hugely respected by artists, managers, and label staff alike and is super connected, and very popular, across media. She is calm under pressure and always brings great enthusiasm and fresh ideas to her projects. Her passion, diligence and understanding of the role that press can play in building an artist’s career make her a key player in any campaign. I cannot recommend her highly enough.”

Shane O’Neill - Director of Communications, Island Records

“Aarti is an incredible publicist. She is fully invested in the culture and uses her industry knowledge and diverse network to push the envelope across her roster of artists. I love the creative flair she brings to campaigns and what a formidable force she is across the board!”

Afryea Henry-Fontaine  - Marketing Director, Motown Records UK/EMI Records

“Working with Aarti over the years has been an absolute pleasure. She’s amazing, very professional and carries herself extremely well. She makes a conscious effort to be close with each artist and their team, which always helps to make everything smooth and ensures communication levels are kept at a high standard. We would most definitely recommend working with this legend. Furthermore she’s a real team player, very trustworthy and reliable.”

Kilo Jalloh and Moe Bah - CEOs, 2K Managment / 5K Records

“We’ve been working with Aarti for a few years now, and within that time we’ve learned so much and achieved many milestones. Aarti has been a valuable asset on our team, she understands the importance of culture, branding and placements. This ensures all the right decisions are made. What people don’t get to see is the culture she’s created and different demographics her work has purely broadened Unknown T’s reach to, creating and instilling values of authenticity, this has a major effect on perception as a whole. One thing about Aarti is she goes hard for those she works with, and builds a family like relationship, not only has she been there through our business hardships, but Aarti has definitely played a big role within our personal lives. Coming into the scene at a young age, very naive and not the most knowledgable, Aarti has definitely been one of the most solid people we’ve come across.”

Fawaz and Papes, CEOs, Stay Solid Music